20th Century Alcohol & Tobacco Ads (Хеллер Стивен ,Хайманн Джим); Taschen, 2022

Selling the most delicious vices

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history.

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Основные характеристики товара

Параметр	Значение
ISBN	978-3-8365-9371-7
Автор(ы)	Хеллер Стивен ,Хайманн Джим
Автор	Heller S., Silver A.
Авторы	Heller S.; Silver A.
Вес	1186
Возрастное ограничение	16+
Год издания	2022
Год публикации	2022
Жанр	графический дизайн
Издатель	Taschen
Издательство	Taschen
Кол-во страниц	464
Количество книг	1
Количество страниц	464
Обложка	твердый переплёт
Оформление обложки	лакировка
Переплет	шитая
Переплёт	Твёрдый
Раздел	Книги на английском языке
Серия	40th Anniversary Edition
Тип издания	подарочное
Тип обложки	твердая
Формат	22.6 x 16.4 x 3.3
Язык	Английский